Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Talks at Google. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Talks at Google or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

The Power Behind What We Buy, What We Do, and Who We Want to Be | Marcus Collins

44:47
 
Share
 

Manage episode 477126554 series 3549286
Content provided by Talks at Google. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Talks at Google or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Just about everything we do – like what we wear, what we eat, and even where we work – is informed in some way by our cultural subscriptions. Marcus Collins studies cultural contagion, and how it manifests in society at large. He joins Google to discuss the evolution of brand and his book, “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.”

Marcus is a professor at the University of Michigan’s Ross School of Business, and previously served as the Chief Strategy Officer at Wieden & Kennedy in New York. Before his time in advertising, he worked at the intersection of music and tech, leading iTunes and Nike’s sports music initiatives and running digital strategy for Beyonce. He’s a recipient of AdAge’s 40 Under 40 award and Crain’s 40 Under 40 award.

Originally published in May 2023. Watch this episode at youtube.com/TalksAtGoogle.

  continue reading

578 episodes

Artwork
iconShare
 
Manage episode 477126554 series 3549286
Content provided by Talks at Google. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Talks at Google or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Just about everything we do – like what we wear, what we eat, and even where we work – is informed in some way by our cultural subscriptions. Marcus Collins studies cultural contagion, and how it manifests in society at large. He joins Google to discuss the evolution of brand and his book, “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.”

Marcus is a professor at the University of Michigan’s Ross School of Business, and previously served as the Chief Strategy Officer at Wieden & Kennedy in New York. Before his time in advertising, he worked at the intersection of music and tech, leading iTunes and Nike’s sports music initiatives and running digital strategy for Beyonce. He’s a recipient of AdAge’s 40 Under 40 award and Crain’s 40 Under 40 award.

Originally published in May 2023. Watch this episode at youtube.com/TalksAtGoogle.

  continue reading

578 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play