Omnichannel Advantage Unlocked: How Retail Media and eCommerce Leaders Drive Growth Through Smarter Metrics, Upskilling, and Accountability | Chris Perry of Firstmovr

Unlock the secrets to omnichannel marketing success in this episode of the Tap Into An Expert Podcast, featuring Chris Perry, Chief Learning Officer and Co-Founder of Firstmovr and a leading authority in retail media, omnichannel strategy, and digital shelf innovation. Host Eric Sheinkop sits down with Chris to explore how brands and retailers can bridge the gap between omnichannel ambition and real-world performance.
Listeners will discover why the principle “we are what we measure” is essential for driving behavior, aligning teams, and achieving measurable growth. Chris shares practical strategies and real-world examples on:

• Omnichannel measurement: Learn how the right metrics can drive incremental growth, increase revenue, and improve customer satisfaction.
• Education and upskilling: Find out why ongoing, role-based learning leads to higher profit margins and how organizations can empower their teams through continuous training.
• Accountability reimagined: Discover how to foster a culture where metrics are actionable, ownership is clear, and every team member contributes to results.
• Leading versus lagging indicators: Shift your focus to predictive, actionable KPIs that directly impact business outcomes.
• Digital shelf optimization: Explore mobile-first design, social proof, user-generated content, and contextual strategies that convert browsers into buyers.
• Omnichannel category management: Rethink category leadership to maximize trip missions, channel roles, and joint business plans, leveraging AI and analytics for smarter assortment and pricing.

Packed with actionable insights, expert perspectives, and strategies for real-world impact, this episode is a must-listen for marketers, brand leaders, and anyone navigating the evolving landscape of retail media, digital commerce, and omnichannel transformation. Whether you want to break down data silos, empower your team, or design metrics that matter, you will gain the tools and inspiration needed to drive measurable results.
Tune in to this episode Tap Into An Expert for expert insights on omnichannel marketing, retail media, digital shelf execution, measurement, KPIs, accountability, upskilling, customer journey, AI, machine learning, category management, shopper experience, mobile-first strategies, social proof, incremental growth, brand strategy, and commerce innovation.

Credits

• Host: Eric Sheinkop
• Guest: Chris Perry
• Presented by The Desire Company
• Production services by Multitude

About Tap Into An Expert

Tap Into An Expert is your go-to podcast for unlocking the secrets of Retail Media Networks, eCommerce, and omnichannel marketing. Each episode features in-depth conversations with industry experts, tackling the pressing questions you want answered. Whether you're a marketer, retailer, or business leader, our show is designed to provide you with actionable insights and strategies that can elevate your understanding and effectiveness in this rapidly evolving sector. Tune in and empower yourself with the expertise needed to thrive in today's competitive market.