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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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👉🏼 About the Guest:
Chino Lex (YCombinator, On Deck) is a 2x founder with a 7-figure exit, who dropped out of Stanford at 19 to scale a consumer app publisher that reached 10M installs, 7-figure ARR, and then exited. His next startup, a streaming bundle, Keyring, scaled to a 7-figure ARR via performance marketing, but the company failed due to licensing issues. He spent two years venture investing in 20 fintech companies and had a stint on the growth team in the most valuable company of the YC winter 2021 batch.
Gaining expertise in consumer growth, subscriptions, fintech, and world-class team building prepared him for his current focus: Modern Electric, solving energy inflation for Americans due to AI’s exponential energy demands and the solar industry’s broken promises.
Chino is a Perplexity AI Fellow and splits time between Austin and San Francisco.
👉🏼 About the Host:
Shriya Nevatia (50K+ followers on LI and X) has been building community for 12+ years for founders, investors, and builders around the world. She launched the On Deck Catalyst community for elite global young leaders, helped hundreds of women start angel investing at The Council Capital, and founded The Violet Society, a pre-accelerator for female & non-binary startup founders.
👉🏼 Description:
Tune in as Shriya and Chino discuss how to run video ads for your product and optimize performance, along with some other experiments along the way.
👉🏼 Timestamps:
- 00:00: Episode Highlight
- 00:31: Intro to Taste & Tactics
- 00:48: Intro to Chino
- 01:55: How Keyring solved the prohibitive streaming services pricing
- 03:33: Keyring vs buying individual streaming subscriptions
- 05:05: How to design video ads that convert your specific audience
- 06:50: How to decide your ad platform
- 10:15: Using ads to experiment with a product pivot
- 11:41: Getting into the analytics of your video ads via categorization
- 13:40: Creating the perfect Facebook ad
- 16:35: Working with influencers and UGC creators to make videos
- 17:23: Results from video ads and how to interpret analytics
- 19:21: Hacks for creating natural, accessible ads
- 21:05: Prompting with a CTA vs just chatting about the problem - what works better?
- 23:55: Video ad experiments that failed
- 27:27: Why advertorials didn't work out
- 30:03: The impact of online ads for customer acquisition
- 32:38: Chino's learnings from video ads
- 35:25: Do digital ads still work?
- 37:15: When to trust taste & intuition vs. data
- 42:15: Learnings and takeaways from the episode
- 44:16: Outro
👉🏼 Where to find Chino:
- LinkedIn: https://www.linkedin.com/in/chinolex/
- Twitter: https://x.com/chinol3x
- Modern Electric: https://modernelectric.co/
- Modern Electric Instagram: https://www.instagram.com/kwh
👉🏼 Where to find Shriya:
- Twitter: https://x.com/shriyanevatia
- LinkedIn: https://www.linkedin.com/in/shriyanevatia/
- Taste & Tactics Twitter: https://x.com/tasteandtactics
- Taste & Tactics Instagram: https://www.instagram.com/tasteandtactics/
- Taste & Tactics TikTok: https://www.tiktok.com/@tasteandtactics
- Taste & Tactics LinkedIn: https://www.linkedin.com/company/taste-and-tactics
6 episodes
