👉🏼 Description:

Tune in as Hannah talks about building a startup from her high school volunteering days, finding the "Goldilocks Zone" for her startup users, the balance between passion and traction when building a startup, and more!

👉🏼 About the Guest:

Hannah Yang is the founder and CEO of TheShareWay, the largest directory connecting nonprofits with product donors. The idea began when she was a high school student cold-calling local restaurants for event donations, an experience that later inspired her to build TheShareWay at a hackathon, where her team placed in the top six out of 2,000. Since then, TheShareWay has grown into a trusted platform used by thousands of nonprofits nationwide. Before founding TheShareWay, she studied at UC Berkeley and worked in product and marketing roles.

👉🏼 About the Host:

Shriya Nevatia (50K+ followers on LI and X) has been building community for 12+ years for founders, investors, and builders around the world. She launched the On Deck Catalyst community for elite global young leaders, helped hundreds of women start angel investing at The Council Capital, and founded The Violet Society, a pre-accelerator for female & non-binary startup founders.

👉🏼 Timestamps:

• 00:00: Episode Highlight
• 00:42: Intro to Taste & Tactics
• 01:02: Intro to Hannah Yang, founder of TheShareWay
• 02:33: How TheShareWay really started when Hannah was in high school
• 04:18: How TheShareWay grew past a hackathon project to a startup trusted by thousands of non-profits
• 05:25: The balance between passion and traction when building a startup
• 06:07: Creating a growth funnel to reach product-market fit
• 07:45: Designing a lead-in product for people to discover your product
• 09:10: How to convince non-profits to trust a tech startup
• 10:55: Using technology in the non-profit sector
• 11:28: How Philz Coffee unlocked TheShareWay's growth
• 13:41: How to convince businesses to partner with non-profits
• 16:26: Finding the 'Goldilocks Zone': the perfect customer segment for your startup
• 18:13: Finding alignment between business & non-profit priorities
• 19:11: How to navigate a business pivot
• 22:33: Moving from a free model to monetization
• 24:22: Experimenting with different monetization strategies
• 25:53: Growth trajectory of TheShareWay
• 26:43: Where TheShareWay is planning on growing next
• 27:56: How to plan your next product features
• 31:05: What good taste means when building a product
• 33:32: How to help TheShareWay
• 34:43: Learnings and takeaways from the episode
• 36:22: Outro

👉🏼 Resources:

• Philz Coffee: https://philzcoffee.com/
• How to help TheShareWay: https://www.theshareway.com/brands
  
  

👉🏼 Where to find Hannah:

• LinkedIn: https://www.linkedin.com/in/hannahcyang/
• Medium: https://medium.com/@hannahcyang
• X: https://x.com/hannahcyang
• TheShareWay: https://www.theshareway.com
• TheShareWay LinkedIn: https://www.linkedin.com/company/theshareway
• TheShareWay Facebook: https://www.facebook.com/theshareway
• TheShareWay Instagram: https://www.instagram.com/theshareway/
  
  

👉🏼 Where to find Shriya:

• Twitter: https://x.com/shriyanevatia
• LinkedIn: https://www.linkedin.com/in/shriyanevatia/
• Taste & Tactics Twitter: https://x.com/tasteandtactics
• Taste & Tactics Instagram: https://www.instagram.com/tasteandtactics/
• Taste & Tactics TikTok: https://www.tiktok.com/@tasteandtactics
• Taste & Tactics LinkedIn: https://www.linkedin.com/company/taste-and-tactics
• Taste & Tactics YouTube: https://www.youtube.com/@tasteandtactics
• Taste & Tactics Spotify: https://open.spotify.com/show/72Xgo0svsNOKkCdWQnaggM