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Jaclyn Pascocello from Fabrik: Solving the $460B Loneliness Crisis with IRL Spaces

Taste & Tactics

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👉🏼 About the Guest:
Jaclyn Pascocello (ex-Spacious) is the founder of Fabrik, a third space designed to combat loneliness and foster deeper human connection. In less than 2 years, Fabrik has built community-centered spaces across NYC in Tribeca and Dumbo, with 130+ communities and clubs hosted within their centers.

👉🏼 About the Host:
Shriya Nevatia (50K+ followers on LI and X) has been building community for 12+ years for founders, investors, and builders around the world. She launched the On Deck Catalyst community for elite global young leaders, helped hundreds of women start angel investing at The Council Capital, and founded The Violet Society, a pre-accelerator for female & non-binary startup founders.

👉🏼 Description:
Tune in as Shriya and Jaclyn discuss how to jumpstart word-of-mouth marketing for your product, pinpoint exactly who your ideal customers are, and how she transformed the concept of coworking spaces by truly helping solve the loneliness crisis

👉🏼 Timestamps:

  • 00:00: Episode Highlight
  • 00:38: Intro to Taste & Tactics
  • 00:55: Intro to Jaclyn, founder of Fabrik
  • 01:33: What makes Fabrik's approach to gathering distinctive from WeWorks
  • 03:05: Coworking spaces vs Fabrik: What's the same and what's different?
  • 05:25: How to build for serendipity, instead of constant productivity
  • 07:00: How Fabrik started
  • 10:22 Fabrik's specific outreach tactics to engage their community
  • 11:16: How social clout matters when building a company
  • 13:05: How Fabrik chose its ideal location for building a community-centered startup
  • 14:52: What learnings from the pilot helped Fabrik expand and thrive in two trendy NYC locations?
  • 17:35: When to target a diverse audience vs when to niche down
  • 19:33: The launch tactics that got people talking about Fabrik
  • 23:15: How Jaclyn's backgrounds in real estate and hospitality built Fabrik to its present
  • 26:15: The tactics Fabrik used to incentivize word-of-mouth virality
  • 29:45: Building multiple streams of revenue and profit as a new startup
  • 31:00: How to build revenue streams when you're building for community
  • 32:15: What old locations taught Jaclyn about building for trendy spots in NYC
  • 35:18: When to trust taste & intuition vs. data
  • 37:00: Learnings and takeaways from the episode
  • 40:18: Outro

👉🏼 Where to find Jaclyn:

👉🏼 Where to find Shriya:

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5 episodes

#Business #Marketing #Shriya Nevatia