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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, we dive into the thrilling (yes, thrilling!) world of personalization in business—how to nail it without making people feel like they're being followed by a marketing drone. We share tales from the trade show trenches, wrestle with the fine line between helpful and creepy, and explore how to read the digital tea leaves your prospects leave behind.
You’ll hear us break down:
Why being genuine beats being polished (slides out of order? Still gold!)
How to use website analytics without looking like a stalker
The three layers of personalization: Who, What, and When
Why it’s not just about getting the deal—the post-sale experience matters even more
Plus, the ever-reliable wisdom of “just be yourself,” even if you’re slightly frazzled and arriving late to a virtual recording. Classic us.
103 episodes
