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Margie Agin: Master Messaging Alignment for B2B Tech Growth
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Unlock the secret sauce behind B2B tech growth.
In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with brand strategist Margie Agin to understand why “lead gen” often hides a deeper messaging problem.
She shares three simple questions to uncover your ICP’s real pain. You’ll get quick-fire tactics to unite marketing and sales under one clear story. Plus, walk away with a one-sentence rewrite that moves the needle immediately.
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- (00:00) - Intro & What We’re Cooking Today
- (02:15) - Brand-Recipe Game
- (07:30) - Spotting Message Misalignment
- (15:00) - Your Trigger for a Messaging Overhaul
- (18:45) - Avoiding the Ad-Spend Money Pitfall
- (22:30) - AI as Your Messaging Sidekick
- (28:50) - The Insights Triangle
- (35:10) - Personal Joy Break
- (37:00) - Rapid-Fire Takeaway
- (38:30) - Close & Where to Find Margie
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