In this episode of Tech Bytes, Dan Hafner speaks with Tatiana Kobzar, the founder of Diversito, an award-winning software development company. They discuss the journey of building a software company, the common blind spots startups face, the importance of gamification in user engagement, and the challenges of managing multiple roles as an entrepreneur. Tatiana shares insights on how to motivate users and the significance of understanding user experience in product development. The conversation emphasizes the need for effective marketing strategies and the value of documentation in software development.