Every year predictions are made about video being bigger and better. In 2018, Jeff Baker of Brafton wrote an article dedicated to why video would be a must in the year ahead.

One year on, Jeff's colleague, Francis Ma joins Charles to talk about whether Jeff was right and what role video will have to play in B2B marketing in 2019.

Francis Ma is the Vice President of Content at Brafton. In ten years he has worked his way up from the role of writer to having all of the creative teams report to him. Francis is also the co-host of the Above The Fold podcast.