November is Lead Generation month here on Tech Demand Weekly and we are excited to have SiriusDecisions on board as a sponsor for the month.

One of the biggest challenges for the B2B marketer is that there isn't one sole, universal definition of a "lead". So in this episode we are starting right from the beginning of the process and asking what is the definition of a lead?

Joining Charles on the podcast is Terry Flaherty, who is a Senior Research Director at SiriusDecisions.

SiriusDecisions is a research and advisory firm that delivers the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.

Fast growing companies rely on SiriusDecisions research and insights to improve their decision-making ability and help them implement and change processes faster to drive growth. Based on a recent study, SiriusDecisions clients are proven to grow 12-15 times faster than their peers and have a 34% higher profitability rate.

SiriusDecisions’ mission is to help their clients achieve cross-functional alignment and improved performance through access to cutting-edge research and collaborative, step-by-step counsel. Check out their latest research and insights at SiriusDecsions.com.