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Flodesk Drives to Best-in-Class Email Marketing

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Manage episode 466671487 series 3442174
Content provided by Magnus Henriksson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Magnus Henriksson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Automating email marketing with top-quality design and user experience is Flodesk’s central strategy. In this episode of the Tech Disruptors podcast, Martha Bitar, CEO and founder of Flodesk, speaks with Bloomberg Intelligence analyst Niraj Patel about empowering entrepreneurs and small businesses to reach their target customers more effectively. She discusses why 85,000 customers choose Flodesk, its position in the software ecosystem with e-commerce providers like Shopify, the convergence of decision makers and end users, and gives insight on the company’s ability to navigate a fragmented competitive landscape. Bitar also offers her insight on AI email marketing content generation, customer changes since the introduction of gen AI and the upcoming wave of authentic connection.

  continue reading

251 episodes

Artwork
iconShare
 
Manage episode 466671487 series 3442174
Content provided by Magnus Henriksson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Magnus Henriksson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Automating email marketing with top-quality design and user experience is Flodesk’s central strategy. In this episode of the Tech Disruptors podcast, Martha Bitar, CEO and founder of Flodesk, speaks with Bloomberg Intelligence analyst Niraj Patel about empowering entrepreneurs and small businesses to reach their target customers more effectively. She discusses why 85,000 customers choose Flodesk, its position in the software ecosystem with e-commerce providers like Shopify, the convergence of decision makers and end users, and gives insight on the company’s ability to navigate a fragmented competitive landscape. Bitar also offers her insight on AI email marketing content generation, customer changes since the introduction of gen AI and the upcoming wave of authentic connection.

  continue reading

251 episodes

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