Manage episode 490751293 series 2974873
Think advertising is just TikTok, Instagram, or TV? Think again.
At Cannes Lions, a major industry summit, Big Tech set the agenda for what’s next in AI, branding, and attention. This is your insider's summary.
In this episode, you will learn:
How offline spaces are powering smart digital brands
What AI personas are, and how to use them to test product and brand ideas faster (and cheaper)
Why most agencies are missing half the audience — and what that means if you’re building a mass-market product
If you’re building or marketing a tech product — whether you’re in a startup or a large org — this episode gives you a real-world edge, minus the fluff.
Chapters
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5 Tech Concepts Every Business Leader Needs To Know
Growth Through InnovationIf your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
For the full transcript go to https://www.techfornontechies.co/blog/259-big-tech-ai-and-the-future-of-attention-what-you-missed-in-cannes
260 episodes