Manage episode 507031959 series 2824933
Sustainability and environmental responsibility are high on the priority list for the Proven Winners team and their partners. Their new Eco+ plastic-free and industrial compostable pots are a key part of this plant powered package. Host Bill Calkins caught up with Proven Winners’ director of sales, Dave Konsoer and Danny Mishek, president of VistaTek—the award-winning manufacturing company behind the new pots and other plant-based, compostable products making their way into many industries.
Danny, Dave and Bill discussed all aspects of the new packaging from manufacturing and trialing to ensure integrity in greenhouse environments to seamless integration into crop production systems and the strong, branded retail presence for which Proven Winners is known. Dave clearly explains the reasons Proven Winners invested in the move to sustainable packaging and Danny articulated why a zero-plastic approach is not only responsible but becoming necessary due to new regulations being implemented in many states very soon.
Of course, the pots went through many iterations in development and functionality in greenhouse production and retail settings was non-negotiable and Dave stated there are no changes to how crops are grown in Eco+ pots and the brand messaging remains crisp and clear on the plastic-free material.
Danny explained regulatory changes coming quickly in many states and why bio-based materials and plastic-free pots like Proven Winners’ Eco+ will help growers stay ahead of “extended producer responsibility” laws. Plus, as Dave explained, consumers clearly want responsible packaging and look to Proven Winners as a leader in the gardening space. The company’s social media pages for gardeners are filled with positive comments about the new plastic-free packaging.
There’s so much fantastic information in this podcast and excellent discussion around the topic of sustainability. It’s steeped in real-world horticultural knowledge of supply chains, price sensitivity, production situations, tolerance for change and future plans. You really have to listen all the way to the end because the ideas and info just keep coming.
Resources:
What Environmental Sustainability Looks Like for Proven Winners
Proven Winners Eco+ Containers FAQ
Eco+ Grande Pot Manufacturing (Video)
105 episodes