Manage episode 521052694 series 1175570
Today David is talking to Fabio Bin (the WeRoad Co-founder and CMO), who reveals how Europe's fastest-growing travel startup achieved $100M revenue by ignoring conventional marketing playbooks.
The real trick? They don't sell trips; they solve the modern loneliness epidemic.
Fabio explains how focusing on community, soft-skilled travel coordinators, and bold, punchy branding created a profoundly human business that thrives on building connections among strangers.
Also on the show there is a shout out for the Converge Podcast (by Convera) which David recently guest hosted. Take a listen here.
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