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A $200 belt buckle for your Ford F-150 key fob, it's the automaker's limited-run “Truckle,” a handcrafted buckle that keeps your key fob visible. It’s clever and clearly a brand flex, but we question the practical trade-offs: is hands-free access worth the security risk of your keys sitting on your waist, and who is this actually for beyond superfans?

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501 episodes