"This isn’t a business where you swap technology every two years—these are life safety lines that need to work for the next 20," says Jake Jacoby, CEO of TELCLOUD. "That’s why our approach is about doing the right thing for customers and giving partners confidence that what they deliver today will stand the test of time." In the latest episode of the TELCLOUD POTS and Shots Podcast Series, Doug Green, Publisher of Technology Reseller News, sits down with Jacoby to discuss what happens beyond the initial POTS replacement sale. While much of the conversation around POTS migration focuses on technology and cost, Jacoby emphasizes that the real value for resellers lies in becoming a trusted advisor—guiding customers toward solutions that are reliable, future-proof, and backed by TELCLOUD’s long-term investment strategy. Jacoby explains that while some vendors offer quick fixes using VoIP for life-safety lines, those solutions will fail within a few years. By contrast, TELCLOUD has taken the more difficult but necessary path: building direct IP connections to alarm central stations, ensuring reliability and compliance for decades to come. For resellers, this means confidence in recommending TELCLOUD solutions—knowing they are protecting both customer relationships and recurring revenue streams. The episode also highlights TELCLOUD’s 100% white-label model, allowing partners to brand solutions as their own while relying on TELCLOUD’s engineering, monitoring, and backend support. From “one and done” installs to continuous remote monitoring, TELCLOUD eliminates repeat truck rolls, giving partners the ability to scale while maintaining customer trust. And, true to the POTS and Shots tradition, the conversation shifts to tequila. This time, Jacoby introduces Código Extra Añejo, a sweet, caramel-forward sipping tequila aged in oak barrels—perfect for the close of a business day. Next up in the series: “Tales from the Road: Global Momentum for POTS Replacement.” For more information, visit telcloud.com or call 844-900-2270.