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Beyond UCaaS: How Telin’s App Store Empowers Partners to Build Stickier Customer Relationships, Podcast

 
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Manage episode 482810891 series 2674324
Content provided by Telecom Reseller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Telecom Reseller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Telin Logo“It’s not just about moving from PBX to VoIP anymore. It’s about delivering tools customers can’t live without.” – Spencer Lee, CEO, Telin

In this episode of Technology Reseller News, publisher Doug Green sits down with Spencer Lee, CEO of Telin, for an in-depth discussion on how Telin is redefining value for MSPs, resellers, and partners through its expanding App Store ecosystem.

Founded in 1991 and now operating across Canada, the U.S., and Australia, Telin has long focused on providing its partners with best-of-breed unified communications solutions. But as customer demands have shifted beyond price and call quality, Telin has responded with a new mission: help partners reduce churn by delivering fast, integrated, and highly relevant services through its curated App Store.

Lee explains how customer retention is no longer about lowering costs—it’s about delivering the right integrations and tools, from CRMs to AI-enabled scheduling systems. Drawing on insights from a network of over 1,000 resellers, Telin has identified the true drivers of churn and is proactively adding pre-vetted applications to address them.

Recent integrations include solutions like ServiceTitan and Zenoti, along with proprietary analytics dashboards and wallboards. Whether internally developed or brought in from mature third-party providers, all App Store offerings meet Telin’s standards for performance, compliance, and usability. The result: resellers gain instant access to industry-specific solutions that can help them pivot into new verticals with confidence and speed.

“We want our partners to focus on what they do best—delivering excellent customer service,” said Lee. “We’ll take care of the backend, integrations, and infrastructure.”

Lee also shares how Telin’s App Store strategy reflects a broader trend across the UC and CC landscape: moving beyond voice to value. The tools now define the offering, not just the phone system. Partners who deliver integrated, business-advancing solutions—rather than just voice savings—can command better margins and enjoy deeper customer loyalty.

To learn more about Telin and its App Store, visit: https://telin.com.

  continue reading

51 episodes

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iconShare
 
Manage episode 482810891 series 2674324
Content provided by Telecom Reseller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Telecom Reseller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Telin Logo“It’s not just about moving from PBX to VoIP anymore. It’s about delivering tools customers can’t live without.” – Spencer Lee, CEO, Telin

In this episode of Technology Reseller News, publisher Doug Green sits down with Spencer Lee, CEO of Telin, for an in-depth discussion on how Telin is redefining value for MSPs, resellers, and partners through its expanding App Store ecosystem.

Founded in 1991 and now operating across Canada, the U.S., and Australia, Telin has long focused on providing its partners with best-of-breed unified communications solutions. But as customer demands have shifted beyond price and call quality, Telin has responded with a new mission: help partners reduce churn by delivering fast, integrated, and highly relevant services through its curated App Store.

Lee explains how customer retention is no longer about lowering costs—it’s about delivering the right integrations and tools, from CRMs to AI-enabled scheduling systems. Drawing on insights from a network of over 1,000 resellers, Telin has identified the true drivers of churn and is proactively adding pre-vetted applications to address them.

Recent integrations include solutions like ServiceTitan and Zenoti, along with proprietary analytics dashboards and wallboards. Whether internally developed or brought in from mature third-party providers, all App Store offerings meet Telin’s standards for performance, compliance, and usability. The result: resellers gain instant access to industry-specific solutions that can help them pivot into new verticals with confidence and speed.

“We want our partners to focus on what they do best—delivering excellent customer service,” said Lee. “We’ll take care of the backend, integrations, and infrastructure.”

Lee also shares how Telin’s App Store strategy reflects a broader trend across the UC and CC landscape: moving beyond voice to value. The tools now define the offering, not just the phone system. Partners who deliver integrated, business-advancing solutions—rather than just voice savings—can command better margins and enjoy deeper customer loyalty.

To learn more about Telin and its App Store, visit: https://telin.com.

  continue reading

51 episodes

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