“ChannelCon is different. It’s the one place where our industry comes together—unbiased, vendor-neutral, and 100% member driven.” — Dan Wensley, CEO, GTIA

As ChannelCon 2025 approaches, the Global Technology Industry Association (GTIA) is poised to reintroduce itself to the world with a renewed mission, a powerful global presence, and a truly member-first agenda. In a podcast conversation with Technology Reseller News publisher Doug Green, GTIA CEO Dan Wensley shared how the organization—formerly operating under another name—has embraced a new identity while preserving its most valued traditions.

Wensley, a 20+ year veteran of the IT channel and longtime member of the organization, stepped into the CEO role earlier this year with a clear goal: elevate the voice of the global channel and deliver unparalleled value to vendors, MSPs, distributors, and IT service providers through peer connection, research, and education.

At the heart of GTIA’s activities is ChannelCon, the organization’s flagship event. This year’s conference—taking place July 29–31 at the Gaylord Opryland Resort in Nashville, Tennessee—marks the first under the GTIA banner. It promises a dynamic mix of AI-focused tracks, emerging tech showcases, peer-to-peer engagement, and headliner entertainment, including performances by Gretchen Wilson, Gary LeVox (Rascal Flatts), and Trace Adkins.

Wensley emphasized what sets ChannelCon apart: its vendor-neutral exhibit floor, grassroots-driven content, and research-informed programming. Highlights include:

• A visionary panel featuring Jason McGee, Austin McChord, Chris Day, and Nick Heddy (Pax8), moderated by GTIA analyst Carolyn April
• A new SMB market research report detailing national tech buying trends
• Over 60 member-driven sessions on cybersecurity, AI, and business operations
• A robust Podcast Row and a reinvigorated charitable foundation, with $1.5 million in donations slated for 2025

GTIA’s commitment to both local impact and global outreach is also on display through its expanding international footprint and upcoming ChannelCon EMEA later this year.

Wensley concluded with an open invitation: “If you’re part of the channel, ChannelCon is your event. Whether you’re a startup or a legacy vendor, this is your platform.”

Learn more and register at: https://channelcon.gtia.org