“Organizations spend heavily on prevention, but incidents still happen. What makes the difference is how well you respond—and you can’t do that by flipping through a 50-page Word document,” says Noam Morginstin, CEO and Co-Founder of Exigence. At the MSP Summit in Orlando, Doug Green, Publisher of Technology Reseller News, sat down with Morginstin to discuss how Exigence helps enterprises and MSPs shift from static documents to a dynamic, platform-based approach to incident readiness. Exigence provides organizations with the ability to build, practice, and execute cybersecurity incident response plans—as well as broader crisis plans such as disaster recovery or business continuity. For MSPs, the company offers a multi-tenant platform with ready-to-use templates and tabletop scenarios, making it simple to onboard clients and provide ongoing value. Morginstin stressed that effective incident response requires three steps: Create a plan. Practice it through tabletop exercises. Execute it when an incident occurs. By moving this entire lifecycle onto a platform, MSPs can eliminate outdated or inaccessible documents, improve client preparedness, and create a scalable, profitable service offering. “The hackers don’t discriminate between large and small companies,” Morginstin explained. “Every business needs to be prepared to respond efficiently when—not if—an incident occurs.” Learn more at exigence.io.