How Fractional CFOs Are Rewriting the Financial Playbook for Resellers and Growth Companies, Eightx Podcast

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“Most founders don’t need a full-time CFO — they need answers.” — Matthew Putra, CEO of Eightx

In a world where the demands of growth often outpace the resources of startups and midsize firms, Matthew Putra is making a bold case for a smarter solution: hire only the CFO you need.

Speaking with Technology Reseller News, Putra — CEO and founder of Eightx — outlined how his firm delivers financial clarity and strategic growth planning to companies around the globe, from the U.S. and Canada to the UK, Australia, and the Netherlands. Eightx provides fractional CFO services — meaning companies can tap into executive-level financial expertise without committing to the cost of a full-time hire.

“We have clients doing $1 million and clients doing $100 million. They get what they need, and nothing they don’t,” said Putra. “You buy the amount of CFO-ing that fits your business.”

For companies navigating software development, MSP services, channel sales, or e-commerce, Putra warns that many so-called CFOs are merely bookkeepers — tracking where a company has been, but not where it’s going. The Eightx model focuses on proactive scenario planning, forecasting, and decision-making support.

“Knowing your blood pressure is good — but knowing why it’s high, and what will happen if it stays that way, is where the real value lies,” he explained. “That’s what we mean by financial clarity.”

Putra’s team regularly uncovers business-changing insights buried in overlooked metrics. In one recent example, a drop in marketing efficiency went unnoticed by a 60-person team — until Eightx spotted it. The fix became a repeatable playbook, yielding long-term gains.

Cost is also a driver. A full-time CFO might cost $200,000+, while a fractional team from Eightx often delivers high-level impact for less than half — especially when a company doesn’t need 40 hours a week of C-suite attention. “You’re not paying for lunch breaks or dead time,” said Putra.

Preparing for M&A, Surviving Downturns

Putra also offered timely advice for business owners eyeing an eventual sale: start two years early. “Talk to a banker, talk to a lawyer, engage a CFO. Understand what buyers will value — or avoid.” Companies that begin planning early can resolve accounting issues, restructure operations, and build a leadership team that doesn’t depend on the founder.

Eightx also brings structure to uncertainty. With rising tariffs, economic headwinds, and global instability, Putra encourages scenario modeling to prepare for best, worst, and expected cases — helping leaders act with confidence regardless of outcome.

Getting Unstuck

For those in a rut, his advice is blunt: “Start by deleting the stuff you hate — customers that aren’t worth it, products that aren’t working, people that don’t fit. Once you clear that space, you’ll get your energy back.”

Putra’s passion for the work is clear — and deeply personal. “I left corporate. No more dry cleaning. I’ll be doing this forever — just maybe a little less when I don’t need the money,” he quipped.

Learn more: Visit www.eight-x.com.

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