The African Edge: Arthur Goldstuck on AI, Inequality, and Innovation, World Wide Worx Podcast

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4d ago

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“AI isn’t just about opportunity — it’s about addressing real-world challenges. And that gives Africa an edge.” — Arthur Goldstuck, Founder, World Wide Worx

At Cisco Live 2025 in San Diego, Technology Reseller News publisher Doug Green sat down with Arthur Goldstuck, the South African journalist, researcher, speaker, and founder of World Wide Worx, for a wide-ranging conversation on AI, technology inequality, and why Africa’s challenges may actually be its superpower in the age of AI.

Goldstuck, a 40-year veteran of tech journalism and author of The Hitchhiker’s Guide to AI, brings a unique perspective — blending consumer insight, enterprise analysis, and a deep focus on developing economies. His firm, World Wide Worx, was the first African market research company to examine both enterprise and consumer technology adoption, creating a distinctive lens for understanding digital transformation.

At the heart of the discussion was Sentinel, Goldstuck’s upcoming African edition of The Hitchhiker’s Guide to AI. The book reframes AI not as a threat, but as a tool for inclusion, capable of reaching underserved populations with education, healthcare, and financial access — delivered through everyday mobile devices.

“If you bring AI to the edge — to the phone — and make it invisible to the user, that’s when you unlock opportunity,” Goldstuck explained.

He pointed to contrasts within South Africa — a nation with world-class banks and digital infrastructure, yet also vast gaps in education and opportunity. AI, if localized and embedded with intent, can help bridge these divides.

Yet Goldstuck also warned of job disruption, especially in industries like contact centers, which play a major role in both South Africa and India. Drawing parallels to the decline of the horse whip industry in the early 20th century, he emphasized that while AI will displace jobs, new roles and sectors will emerge — provided we invest in people now.

The conversation came full circle with a reflection on agentic AI — the next evolution of intelligent assistants — as seen in Cisco’s unveiling of agentic ops. Goldstuck called it “a bridge to new possibilities,” aligning with Cisco’s own branding as a technology connector.

“It’s not about replacing people,” he said. “It’s about enabling them to participate more fully in the global economy.”

For more insights and research, visit worldwideworx.com.

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