Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
MP3•Episode home
Manage episode 355587249 series 2292020
Content provided by Bob Phibbs, The Retail Doc, Bob Phibbs, and The Retail Doc. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bob Phibbs, The Retail Doc, Bob Phibbs, and The Retail Doc or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
We need products that make an impact on us and the world we live in. But how to understand a roadmap for changing your brand? Tiffany’s has done a great job of moving out of the “Breakfast at Tiffanys” lore of Audrey Hepburn who fewer and fewer customers even know about. Brand strategy and advertising has changed whereby marketing professionals, brand strategists, can no longer dictate the brand to the audience, but must be willing to co-create with the audience or else the brand might get canceled. We’ll discuss all of this and more on this episode.
135 episodes