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How Hearst Networks UK Is Building a Scalable Social Video Strategy
Manage episode 486923457 series 2836699
Sam Pearson, Digital Commissioning Editor at Hearst Networks UK, joins Justin Crosby to reveal how the broadcaster is reshaping its digital-first strategy across platforms like YouTube, Facebook, TikTok and AVOD. From breakout social formats like History Crush and Unbreakable to monetising archive content and launching purposeful true crime programming, Hearst is evolving with the audience.
We go behind the scenes on the company’s commissioning strategy, platform experimentation, and what success looks like for digital-first originals. Sam also shares insights on creator partnerships, brand-funded video, and the role of test-and-learn in today’s content economy.
🎧 This episode is essential listening for anyone working in social video, digital commissioning, or the future of factual content.
Book your place at the the TellyCast Digital Video Awards
Buy tickets for the TellyCast Digital Video Awards
Buy tickets for the TellyCast Digital Content Forum
Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok
232 episodes
Manage episode 486923457 series 2836699
Sam Pearson, Digital Commissioning Editor at Hearst Networks UK, joins Justin Crosby to reveal how the broadcaster is reshaping its digital-first strategy across platforms like YouTube, Facebook, TikTok and AVOD. From breakout social formats like History Crush and Unbreakable to monetising archive content and launching purposeful true crime programming, Hearst is evolving with the audience.
We go behind the scenes on the company’s commissioning strategy, platform experimentation, and what success looks like for digital-first originals. Sam also shares insights on creator partnerships, brand-funded video, and the role of test-and-learn in today’s content economy.
🎧 This episode is essential listening for anyone working in social video, digital commissioning, or the future of factual content.
Book your place at the the TellyCast Digital Video Awards
Buy tickets for the TellyCast Digital Video Awards
Buy tickets for the TellyCast Digital Content Forum
Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok
232 episodes
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