We’re wrapping up this month’s Marketing Methods series with a reminder that social media is just one way to create loyal shoppers for your farmers market operation, and not necessarily the best one. Nowadays rules and algorithms and reach seem to change daily, at the whim of the platforms. Email newsletters let you control your list and your timing, and personalize your outreach to build connections. How do you maximize those results?

In this episode, Erika Tebbens, the Director of Impact at woman-owned and woman-led local food marketing agency Taste the Local Difference, makes a convincing case for breathing new life into your email marketing campaigns. Listen in to this exclusive excerpt of Erika's presentation at the 2025 In Tents National Farmers Market Conference. We've skipped the parts of her session that relied heavily on visuals. Listen in for expert tips on how to keep your content in front of shoppers who will keep coming back to the market, as well as:

• Determining the best email platform
• Building and expanding your own contact list
• Including effective calls to action