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Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative strategies behind successful businesses. Whether you’re looking for inspiration, actionable tips, or insights to help your own business grow, tune in for fresh perspectives and expert advice, now also available on YouTube.
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Content provided by Catt Fields White and Farmers Market Pros. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catt Fields White and Farmers Market Pros or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Farmers Markets offer food founders the chance to capture high margin sales, but it only matters if you know how to make them profitable.
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In this episode, Sarah Delevan sits down with Catt Fields-White, nationally recognized farmers market expert and founder of the InTents National Farmers Market Conference, to answer real questions from Good Food CFO listeners about maximizing farmers market revenue.
What You'll Learn:
Why Catt told one cookie vendor to raise prices five times before adding production capacity
The margin advantage of farmers markets vs. wholesale distribution (and why it matters for cash flow)
Logistics for selling at 7+ markets weekly: staffing, delivery, and storage solutions
Simple display changes that directly impact sales (including the pricing psychology most vendors miss)
What to do before walking away from an unprofitable market, and more
358 episodes
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