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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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This week, we're hanging out for a bit with Chris Fredrickson, one of the owners of the award-winning, hugely popular Traverse City Whiskey Company. Chris spoke about how he and his team come together collaboratively to solve problems that pop up, how they lean on their community for ideas and support, what it was like in the early days of the pandemic when TC Whiskey switched from making spirits to providing hand sanitizer, and how technology helped them supply the massive response they had from that.
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