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Sasha has been working in the field for over 12 years. Her career started in retail development and merchandising after obtaining her degree from the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles.

Her career started in visual merchandising and quickly took her to designing retail spaces all across the country.

She was helping companies land HUGE sales partnerships with big name companies and also teaching 250+ retailers how to utilize the power of merchandising and visual storytelling.

Since then, she’s opened up her creative agency INICIO, helping numerous businesses and companies fine tune their branding, get clear on their marketing strategies, improve their web traffic and more.

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277 episodes