F1 isn’t just a race, it’s a luxury brand playground. In this week’s episode of That Digital Take, we’re diving into how Formula 1 has transformed into the ultimate stage for branded entertainment, influencer marketing, and cultural cachet.

From sipping champagne in the Paddock Club with Pirelli, to creator networking inside the Rabanne Suite, and dancing at Heineken House post-race, this was more than a sports weekend. It was giving Coachella with racecars.

We also talk about the Brad Pitt F1 movie (yes, I saw it twice 😅) and how Apple, Warner Bros, and Lewis Hamilton are changing the future of sports storytelling. It’s literally shot at real Grand Prix weekends—with real F1 fans and drivers. And that’s the bigger story…

- We’re entering the era of creators as producers.
- Sports franchises are now content studios.
- And brands? They’re the new Hollywood.

If you’re a content creator, this episode is a MUST LISTEN. From race-day access to media rights, I’m breaking down what creators bring to the table that traditional media never could, and why it’s time to think bigger about your IP, storytelling, and partnerships.

Timestamps:
0:00 – Inside the F1 influencer experience (Pirelli, Rabanne, Heineken House)
6:32 – What creators can do that media can’t
10:48 – Brad Pitt’s F1 movie (review + behind the scenes!)
14:55 – The summer of branded entertainment: are brands the new studios?
19:40 – Why creators need to start thinking like producers

Don’t forget to like, comment, and subscribe if you love the intersection of sports, media, and digital marketing!

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