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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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🎙 Episode 15 — Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group
In this episode of 100 Marketers, we sit down with Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group—one of the most creative, progressive, and community-driven dealership groups in the industry.
Nathanael shares how he went from delivery specialist to building a full in-house content team responsible for some of the most viral dealership videos on TikTok and beyond. From their “Office-style” series that exploded online, to building a brand that customers trust long before they step foot in the showroom, Nathanael reveals exactly how Mohawk Auto Group has woven social media, storytelling, and community impact into the core of their business.
Whether you’re a dealer, marketer, or content creator, this episode dives deep into the real playbook behind dealership branding in 2024—how to create content people actually want to watch, how to scale internal creators, how to turn philanthropic work into a brand amplifier, and how to build a culture where employees genuinely want to participate.
If you're looking for actionable insights on social content, dealership brand building, team structure, and the future of automotive marketing, you’re in the right place.
📌 Key Subjects Covered in This Episode
- Nathanael’s Path to Corporate Brand Director
- How Mohawk Auto Group Went Viral
- Does Social Media Drive Store Traffic?
- How Social Media Has Changed for Dealers
- Building & Scaling an In-House Content Team
- Community Partnerships & Philanthropy as Marketing
- The Four Tiers of Dealership Branding
- What Dealers Should Do First If They Want to Start Content
- Hiring the Right Internal Creator
- Creativity, Inspiration & Staying Fresh
- Building a Culture People Want to Work In
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