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🎙️ Episode 9 – Matt Like, E-Commerce Director and Marietta Parente, Regional Marketing Director at Morgan Auto Group
Podcast: The 100 Marketers Project
Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)
In this episode of The 100 Marketers Project, we sit down with Matt and Marietta of Morgan Auto Group, one of the largest and fastest-growing dealer groups in the U.S. They share how they’ve scaled marketing and e-commerce across more than 70 rooftops while keeping operations efficient and customer-focused.
From navigating acquisitions and rebrands to refining lead management and leveraging AI, Matt and Marietta open up about the real challenges—and wins—behind managing growth at scale.
Learn how their teams balance brand building with lead generation, why website speed and form completion rates matter more than ever, and how dealer groups can evolve smarter with each acquisition.
🎧 Tune in for a masterclass in dealer marketing, e-commerce strategy, and operational excellence.
Topics Discussed
- Scaling marketing and e-commerce across 70+ dealerships
- Best practices for seamless dealership acquisitions and rebrands
- Website optimization: form completion rates, CTA strategy, and site speed
- Communicating effectively with existing customers post-acquisition
- Balancing brand building and lead generation spend
- Using CDPs (Customer Data Platforms) for smarter targeting
- Turning CRM and AI tools into sales productivity engines
- Importance of manager involvement in lead follow-up and KPIs that matter
- Reducing vendor and script overload for better site performance
- Building consistency and collaboration between marketing and e-commerce teams
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11 episodes
