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In this episode of The $100M Entrepreneur Podcast, Brad Sugars, founder and chairman of Action Coach, breaks down the mindset shifts required to scale from $1 million to $100 million and beyond. Discover why belief, systems, and leadership determine the true ceiling of your business, not just hustle. Brad reveals the three key thinking stages of growth: the million-dollar survival phase, the $10 million systems and leadership phase, and the $100 million vision and leverage phase.
Learn how to evolve from doing the work to building people who build the business, set bold goals using the “Dream–Goal–Learn–Plan–Act” framework, and adopt an abundance mindset that attracts scale. Brad also shares hard-earned lessons on firing yourself as CEO, empowering your team, and creating a sellable, self-sustaining business.
Whether you're stuck at $3M or aiming for nine figures, this episode is your blueprint for developing the $100 Million Mindset. Subscribe to The $100M Entrepreneur Podcast and start thinking at a higher level today!

About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/
Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

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Chapters

1. Forget How, Set The Goal (00:00:00)

2. Three Stages: $1M, $10M, $100M (00:00:52)

3. Survival Hustle To Systems Leadership (00:02:24)

4. Getting Out Of The Way (00:04:07)

5. Goals, Dates, And Delegation (00:05:20)

6. Build A Business That Runs Without You (00:06:57)

7. Vision, Research, And Market Math (00:08:20)

8. Abundance, Investment, And Learning (00:10:18)

238 episodes