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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Elevating the patient journey is about more than just good care — it’s about crafting a seamless experience from the first online search to post-visit follow-up. Dr. Wes McCann, owner of Doctors Vision Group, shares practical strategies for optimizing every touchpoint in an optometry practice, from streamlining intake and cross-training staff to refining handovers between doctors and opticians. With insights on marketing, clinic flow, patient communication, and even community engagement, he reveals how intentional design of the patient journey can reduce bottlenecks, increase efficiency, and build stronger patient relationships. This conversation offers a roadmap for practitioners ready to transform patient care into a complete, memorable experience.
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