Manage episode 520494593 series 3569972
Attention is earned where people already watch and search — and right now, that’s YouTube and social video. We sit down with Parker from PodcastVideos.com to unpack a complete, repeatable system that turns a single recording into weeks of smart content without adding chaos to your calendar. From audience research and show strategy to cover art, music and channel setup, we walk through the exact steps that help creators stay consistent and brands scale from four services to 40-plus.
We get practical about why video matters even if you personally listen in the car, how clips power discovery, and where to place your efforts so publishing becomes a habit, not a scramble. Parker shares fast-turnaround editing workflows, quality control, and the role AI plays in drafting SEO titles, descriptions, and timestamps — then shows how human editors keep voice and accuracy intact. We also dig into ownership and portability of your content, training internal teams, and the surprising way guest invites open doors to conversations you can’t book with a cold email.
If you’ve wondered how to translate an hour of long-form into 10+ shorts, coordinate cross-platform releases, and even run targeted social video ads that drive direction clicks and real leads, this conversation maps the playbook. It’s honest, energetic, and loaded with tactics you can use whether you’re launching your first show or professionalizing a growing feed.
If this helped, follow the show, share it with a friend who’s building a podcast, and leave a quick review with your biggest takeaway — we read every one.
Chapters
1. The 3W Podcast: Parker Dodson - Part 2 (00:00:00)
2. Why Video Matters For Podcasts (00:00:05)
3. Audio-Only, Anonymity, And Format Choices (00:02:27)
4. Discovery On YouTube And Social Clips (00:03:20)
5. Repurposing Long Form Into Snippets (00:06:35)
6. From 4 To 44 Services (00:08:58)
7. Research, Strategy, And Branding Workflow (00:11:16)
8. Recording, Editing, And Fast Turnaround (00:14:51)
9. Distribution, Consistency, And Routine (00:17:10)
10. Ownership, Training, And Client Success (00:20:51)
11. Pricing, Scale, And AI Efficiencies (00:23:22)
12. Automation Of Post-Production And SEO (00:27:43)
13. Why Conversational Shows Win Trust (00:33:05)
14. Generations, Media Habits, And Access (00:36:05)
15. Relationship Building Through Guesting (00:40:00)
27 episodes