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How to use customer reviews to win high-value B2B clients w/Katie Hollar [S02EP02]
Manage episode 470557081 series 3565971
In this episode, Clutch's VP of Marketing Katie Hollar reveals how agencies can leverage B2B reviews to win larger, more qualified clients. With the average project size on Clutch exceeding $80,000, Katie shares insider strategies for building trust through authentic client stories.
β±οΈ Timestamps:
0:00 - Introduction
2:01 - Katie's journey from agency life to Clutch leadership
5:45 - Why B2B reviews need a different approach than B2C
8:50 - How Clutch validates authentic reviews in the AI era
12:18 - Creating trust signals: Quality over quantity in reviews
16:52 - Using AI to enhance (not replace) client testimonials
19:45 - How buyer behavior has evolved in agency selection
24:06 - The power of niche specialization in review profiles
27:03 - Handling negative reviews: Best practices for agencies
30:44 - Review frequency strategies and implementation tips
33:36 - Case study development from review content
34:23 - Closing thoughts and connecting with Katie
π Useful links:
Pronto Marketing - https://www.prontomarketing.com
Clutch - https://clutch.co
Katie's LinkedIn - https://www.linkedin.com/in/katiehollar/
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Pronto Marketing is your go-to full-service WordPress agency. We specialize in everything from WordPress development to SEO and Google Ads services, ensuring your business stands out online.
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