[0:00-3:00] Intro. [3:01-7:25] Mark talks about growing up in NJ and his early upbringing. [7:26-9:29] Mark’s imagination and first forays into creativity as a profession. [9:29-13:46] Mark’s super-dark childhood short story and learning how to express himself. [13:47-16:11] Wayne Dyer’s ‘Erroneous Zones’ as a Marketing inspiration. [16:13 -20:23] SUNY Fredonia, majoring in music, and discovering the library. [21:17-24:45] Transferring to Cornell and Industrial and Labor Relations. [24:54-27:44] How he made the switch to communications and ultimately deciding on Advertising as a career path. [25:00-32:30] BBDO Direct and Mark’s first job working on brand accounts in advertising. [32:31-40:20] Mark discusses his first creative experiences as a copywriter and being challenged for the first time. [40:42-49:00] Being laid off, freelancing, and getting copywriter positions. [49:15-55:59] Mark on his rise through the ranks and deciding to start his very own agency. [56:00-57:37] Outro.