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313: "We Tell Your Story” with Stephanie McLean from Spa + Clinic Magazine

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Manage episode 487588132 series 2323434
Content provided by Aesthetic and Beauty Industry Council and Beauty Industry Council. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aesthetic and Beauty Industry Council and Beauty Industry Council or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Welcome to “We Tell Your Story”—a podcast episode dedicated to the power of storytelling as a tool to build trust, shape perception, and create emotional connection in the professional beauty and aesthetics space.

Today’s guest, Stephanie McLean, the Editor of Spa + Clinic magazine, is not just a journalist—she is a curator of transformation. Through every article, feature, and interview, Stephanie and her team give life to the moments that define our industry.

But storytelling isn’t just for magazines—it’s for you. As a clinic owner, therapist, educator or brand, your story is one of your greatest assets.

In this episode, we’ll explore:

  • Why storytelling isn’t just a marketing tactic—it’s a human need

  • What kind of stories actually connect with clients and peers

  • The neuroscience of how we process stories

  • How to craft your brand story in a way that resonates

  • And how storytelling builds loyalty, visibility, and longevity in a competitive market

This episode is your invitation to take the stage—not with perfection, but with purpose. Because the more stories we tell, the more connected, inspired, and supported we all become.

The ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil

  continue reading

319 episodes

Artwork
iconShare
 
Manage episode 487588132 series 2323434
Content provided by Aesthetic and Beauty Industry Council and Beauty Industry Council. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aesthetic and Beauty Industry Council and Beauty Industry Council or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Welcome to “We Tell Your Story”—a podcast episode dedicated to the power of storytelling as a tool to build trust, shape perception, and create emotional connection in the professional beauty and aesthetics space.

Today’s guest, Stephanie McLean, the Editor of Spa + Clinic magazine, is not just a journalist—she is a curator of transformation. Through every article, feature, and interview, Stephanie and her team give life to the moments that define our industry.

But storytelling isn’t just for magazines—it’s for you. As a clinic owner, therapist, educator or brand, your story is one of your greatest assets.

In this episode, we’ll explore:

  • Why storytelling isn’t just a marketing tactic—it’s a human need

  • What kind of stories actually connect with clients and peers

  • The neuroscience of how we process stories

  • How to craft your brand story in a way that resonates

  • And how storytelling builds loyalty, visibility, and longevity in a competitive market

This episode is your invitation to take the stage—not with perfection, but with purpose. Because the more stories we tell, the more connected, inspired, and supported we all become.

The ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil

  continue reading

319 episodes

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