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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Why crafting a Human-First ABM Copy always wins, making your audience feel understood and valued!
In this episode of the The ABM Blitz series, Naomi Soman from Storylogick Consulting and Omprakash Karuppanan discuss:
A well-ideated narrative and UVP backed by research help you:
✔️Connect Emotionally
✔️Stay Engaging and Memorable
✔️Show Differentiation:
✔️Address Customer Pain Points:
✔️Build Trust
✔️Simplify Complex Solutions
✔️Align Stakeholders
✔️Influence Long Sales Cycles
🚀 Importance of Unique Value Proposition in ABM
💬Tailored Messaging in B2B Tech: Importance of tailored messages for different decision-makers and funnel stages.
📊Data-Driven Copywriting: Significance of verifying messaging through customer interviews and testing.
💡Storytelling Structure: Crafting messaging like a story with key elements to engage users effectively.
📝Measuring Message Success: Using qualitative and quantitative metrics to gauge message effectiveness.
📢Brand Consistency: Aligning brand consistency with messaging across various marketing channels.
and more.,
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