This special episode features Aaron Clippinger's full presentation from the ISA Sign Expo in Las Vegas: Are You the Leader Your Company Needs? In this high-impact talk, Aaron dives into the evolving role of CEOs and presidents, what leadership really looks like in the sign industry, and how culture, vision, and accountability separate startups from growth-stage companies.

Whether you're running a small shop or leading a team of 50+, this talk will challenge you to rethink your leadership mindset and equip you with the tools to start leveling up your business.

🔥 Topics Covered:

● The difference between startup chaos and true growth
● Why vision and communication are more important than hustle
● How to create unified culture across sales and operations
● The real job of the CEO vs. the president
● Empowering self-starters (without micromanaging)
● Why teaching > correcting when training new hires
● How reports and tools (like SquareCoil) support real leadership
🎤 Recorded live at ISA Sign Expo, Las Vegas.
The AC Method is hosted by Aaron Clippinger and powered by SquareCoil.
👉 Learn more at https://www.squarecoil.com

Learn more about your ad choices. Visit megaphone.fm/adchoices