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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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This week I’m looking at how marketing to business has changed in a post-pandemic world. Mckinsey & co have released a feature article looking at how business to business marketing and consulting has changed in the 3 years since the pandemic hit.
What has changed in those 3 years? What changes have become part of our new normal, and what has fallen by the wayside? And what should business owners be doing as we move through 2023? That’s the topic of this week’s episode.
You can find the McKinsey & co article referenced in this week's podcast here: https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/future%20of%20b2b%20sales%20the%20big%20reframe/Future-of-B2B-sales-The-big-reframe.pdf
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