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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, I discuss the way many consultants are treated like servants in their relationships with clients. However, that is due to poor positioning and leads to the client being able to dictate the terms of the engagement and often, being able to demand cheaper pricing than you may normally charge.
Positioning your firm as the saviour, not the servant means changing the dynamics of the relationship you have with clients, putting you in charge and leading to more freedom to deliver the services your way, less demanding clients and more money from each engagement.
Listen to how to make this change in the podcast.
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