Many owners of consultancy firms struggle to differentiate their consulting practice from their competitors and often have to compete against them to present proposals. Often in these situations, the cheapest quote wins. This is not a situation you want to be in.
The challenge around lack of differentiation basically comes down a failure to do the deep thinking and the hard work to develop a winning competitive strategy. Without a winning competitive strategy, your firm is typically seen as a commodity service provider, just like your other competitors.
In this podcast episode, I reveal the key elements of developing a competitive strategy and discuss a useful tool that has proven to be a very effective aid in creating a competitive strategy, enabling you to ascend to authority position in your market.
Learn more about strategic authority marketing at https://businessflightpath.com.