Africa-focused technology, digital and innovation ecosystem insight and commentary.
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Creating a personalized consumer experience on your website can help increase online sales, but many ecommerce companies struggle with the best ways to provide website visitors with the convenience of relevant recommended products or money-saving offers. By mining your customer database for prior sales information, abandoned cart data, and average purchase prices, you can drive customers to tailored landing pages designed to speak to them, wherever they are on the buyers’ journey.
38 episodes