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Mickie Kennedy, PR expert and the founder of eReleases, a leading press release distribution service, dives into why press releases aren’t just for the big boys, how to create the best one for maximum attention, and what to do in a damage-control setting, plus shares his “3% rule”, and explains how even local press can net BIG wins for your business.

Mentioned in this episode:

The Puppet Masters Playbook is available now at https://www.amazon.com/dp/B0DXB4VKBH

Puppet Masters Playbook / Jonathan Graves

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