Ed Simon is a seasoned travel and tourism executive with over 30 years of experience in the industry.

In June 2025, he was appointed Executive Vice President and Chief Sales Officer of Visit Florida Keys & Key West, where he leads sales, group meetings, events, and long-term partnerships.

Prior to this role, he served as Executive VP for Visit Lauderdale and held senior sales positions at Destination Hotels and Remington Hotels, and earlier worked for Hyatt.

He holds a B.S. in Hotel, Restaurant & Institutional Management from Penn State University.