Edgar Hernández is the Chief Strategy Officer at My Code, where he leads the company’s strategic vision, overseeing editorial direction, media strategy, and sales growth across its owned platforms. He joined the agency full-time in December 2023 after consulting over six months, bringing more than 20 years of experience in multicultural media and advertising

Prior to My Code, Edgar spent 13 years at Complex Networks, launching landmark initiatives like ComplexCon, ComplexLand, and popular content franchises such as Hot Ones and Sneaker Shopping. He continued driving revenue as Chief Revenue Officer at BuzzFeed, especially during the integration of Complex

Based in New York, he holds a B.A. in Journalism from UMass Amherst and is a vocal advocate for culturally informed, growth-oriented marketing. Edgar’s leadership centers on authentic representation—arguing that “marketing to diverse audiences isn’t about politics. It’s about growth.”