
Manage episode 487085471 series 2439252
Mat transform how brands connect with their markets by fusing creative storytelling with strategic rigor. From copywriter to CMO at Prophet, my 25+ year journey spans digital innovation, agency leadership, and brand transformation for Fortune 500 clients.
My expertise bridges the brand-demand divide to drive measurable growth in both B2B and B2C environments. I've led digital disciplines of 30+ specialists globally, served as CCO at OgilvyOne, and pioneered integrated marketing approaches since 1996.
Beyond client work, I have judged at Cannes Lions and Effies, spoken at industry events such as B2BMX and ANA Brand Masters, host two podcasts (Cidiot and Rising), and written "Bronze Seeks Silver"- a memoir on creative marketing leadership. Recently named among "Top 25 Marketing & Sales Consultants" by The Consulting Report.
153 episodes