Mattia is a legal and technology expert turned entrepreneur. He is a co-founder and CEO at Anonymised, a tech company that is enhancing privacy and ad effectiveness through ID-less advertising.
Excessive reliance on the collection and sharing of consumer data undermines digital advertising because:
👉 It reduces the number of consumers that can be reached by advertisers
👉 It raises prices for advertisers
👉 It places digital publishers at a competitive disadvantage
👉 It is affected by the accelerated reduction of identity signals across the industry
Anonymised is building an advertising ecosystem that delivers value for brands, publishers and consumers without dangerous dependency on personal data sharing.
On LinkedIn, he regularly comments on AI, advertising technology and privacy.
Off LinkedIn, he leads a wonderfully talented team and works with regulators and industry leaders to reshape advertising standards.