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Scaling Customer Success with Samantha Murray: Experience as a Growth Lever
In this episode of The Adoption Curve, I sit down with Samantha Murray, Go-to-Market & Customer Experience Strategist at AlignedCX, to discuss how to use experience as a growth lever and share practical frameworks for learning and development leaders.
Samantha reveals why adoption is a two-way street and explains how aligning internal teams to customer outcomes drives faster scale. We also dive into her People Experience as a Product operating model—an agile, empathy-driven framework you can implement immediately to improve technology adoption and training effectiveness.
If you're an L&D professional, enablement leader, or customer success manager looking to increase user adoption and remove friction from the customer journey, this conversation gives you the exact playbook to start today.
💡 FREE RESOURCE: THE SERVICE BLUEPRINT FOR ADOPTION – https://book.iorad.com/adoption-curve
SOCIALS:
👨💻 Connect with Sean – https://www.linkedin.com/in/sean-adams-sales/
👩💻 Connect with Samantha – https://www.linkedin.com/in/samantha-murray613/
🌍 IORAD website – https://www.iorad.com
⏰ TIMESTAMPS
00:00 – Samantha’s career journey from marketing to customer success
06:41 – Early-stage strategies for scaling customer enablement
09:35 – Adoption as a two-way street: customer & company alignment
12:40 – Building empathy through user research & journey mapping
16:51 – Shifting from outputs to business outcomes
25:16 – The 4-stage People Experience as a Product methodology
33:42 – Prioritizing solutions with the Cost of Delay framework
38:13 – Using service design to uncover internal friction points
48:37 – Leveraging partner ecosystems for customer success
#LearningAndDevelopment #EmployeeEnablement #TechAdoption #CustomerSuccess #ChangeManagement #InteractiveTraining
17 episodes