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How to Start a Customer Education Program

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Manage episode 447380451 series 3007684
Content provided by [email protected]. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by [email protected] or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Are you looking to build a successful customer education program but not sure where to start? This episode has got you covered!

For Episode 18 of The Advocacy Channel, we had the pleasure of speaking with Shannon Howard, the Director of Customer and Content Marketing at Intellum - a leading customer education platform.

Shannon is a customer marketing expert with years of experience building education programs for companies like The Predictive Index, the Institute for Integrative Nutrition, and Litmus. Her expertise spans from marketing to curriculum development to SaaS product management, making her the perfect person to guide us through the process of creating a successful customer education program.

She helps us answer questions about customer education programs like:

  • When is the best time to start one?
  • What are the top mistakes to avoid?
  • How do you use data to make better program decisions?

Tune in to learn from one of 2023's Top 100 CMA Influencers & Strategists and start developing more power users and advocates of your product.

Connect with us:

Have a question? Suggestion? Email us at [email protected]

  continue reading

32 episodes

Artwork
iconShare
 
Manage episode 447380451 series 3007684
Content provided by [email protected]. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by [email protected] or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Are you looking to build a successful customer education program but not sure where to start? This episode has got you covered!

For Episode 18 of The Advocacy Channel, we had the pleasure of speaking with Shannon Howard, the Director of Customer and Content Marketing at Intellum - a leading customer education platform.

Shannon is a customer marketing expert with years of experience building education programs for companies like The Predictive Index, the Institute for Integrative Nutrition, and Litmus. Her expertise spans from marketing to curriculum development to SaaS product management, making her the perfect person to guide us through the process of creating a successful customer education program.

She helps us answer questions about customer education programs like:

  • When is the best time to start one?
  • What are the top mistakes to avoid?
  • How do you use data to make better program decisions?

Tune in to learn from one of 2023's Top 100 CMA Influencers & Strategists and start developing more power users and advocates of your product.

Connect with us:

Have a question? Suggestion? Email us at [email protected]

  continue reading

32 episodes

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