Affluent homeowners don’t make fast, impulsive decisions—especially when it comes to high-ticket outdoor projects. If you want to sell to them successfully, you need to understand what really drives their behavior.

In this episode of The Affluent Buyer Script, Katy Doss of Script Marketing breaks down five science-backed psychology principles that influence how affluent buyers think, decide, and ultimately say yes. From building trust to signaling status (without sounding salesy), these tips will help you market more effectively, connect more personally, and sell more confidently.

Whether you’re selling luxury landscapes, outdoor kitchens, or high-end design services, this episode gives you the tools to reach buyers who expect more—and are willing to pay for it.